Yes, “Google My Businesses” is now this: Google Business Profile.
It is super important, because you know: Google.

https://business.google.com/ | screenshot April 16, 2025

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Resources from Google

Help Center

Google Business Profile Help

https://support.google.com/business

Add & verify your business

Manage your Business Profile

Engage with customers

Fix issues with your Business Profile

Understand policies & guidelines

Watch tips for your Business Profile on YouTube

Manage reviews

Get-Started Guide

Google Business Profile Learning Center